Japanese entertainment conglomerate strengthens its Italian presence, tapping into the “cult following” at Atalanta and Napoli in Italy
Alamy
Konami, the company behind video game PES, want to exploit a gap in the European market, targeting ‘massive opportunities’ in Italian football.
Two major sponsorship deals with Atalanta and Napoli prove they will back up their ambitions with serious investments.
Through the partnership the clubs, who develop players with global brand appeal, can target the Asian market.
In Napoli, Konami want to upgrade facilities by launching a dedicated gaming area at the training complex for both players and guests.
With a long track record in e-sports, KONAMI can deliver more value to partners, who want to enter the e-sports business.
22 October 2021 - 1:30 PM
When Konami released Pro Evolution Soccer 3 in 2003, it marked their first statement of real intent. Electronic Arts had taken their FIFA title to an unassailable lead over their closest opposition in the prior years.
EA Sport’s FIFA 97 title alone controlled the monopoly of Europe’s elite domestic leagues: Premier League, La Liga, Ligue 1, Bundesliga, Eredivisie, and most notably, Serie A.
“It’s in the game,” wasn’t just the developer’s slogan, it characterised thei
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