It's not a coincidence the owners of Inter Milan, Southampton and West Brom are all looking to sell: Chinese investors' European venture has reached the beginning of the end

The benefits - if you are a Chinese businessman - of owning a European football club are over.

CCP, the Chinese Communist Party, has called on everyone to invest capital in building football infrastructure locally.

Investing in European football didn't turn out to boost China's domestic industry to the extent the government had hoped.

China has changed strategy from a less well-defined ambition to a specific goal of growing national competitions and becoming a top FIFA nation.