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Former Arsenal-boss to boost fan experience at AC Milan

Getty Images | James Murray, formerly Arsenal’s head of business, believes that the club have to start to understand the difference between fans and consumers.

James Murray, former head of business at Arsenal, is focused on his first task at AC Milan: Creating a great experience for fans.

But first the club have to start to understand the difference between fans and consumers.

2 April 2019 - 9:05 AM

By Alex Miller

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