Column: Buying a professional football team? Ten lessons learned: #2 - This is by far the most critical post-takeover challenge

9 July 2020

Photo: PA Images "Scrutinise players' injury histories and carry out the strictest medical and physical preparedness tests," writes Alexander Janssen.

Alexander Janssen was involved on the ownership side of two clubs, one in Belgium and the other in Spain, where he learned that the football industry is not only extremely competitive but very, very different to the environment that he used to work in.

As a successful consultant with deep knowledge of turnarounds, he inexplicably experienced a sudden disregard of the discipline and long-term mindset that normally characterised his every move.

Janssen has written ten columns about the insights he gained from being involved with those two clubs. This is the second.

In this column the Dutchman reflects on the simple fact that it is fairly important to have the right manager and the right players on board. It might be an obvious fact, but it's nonetheless really hard to control in real life.

Alexander Janssen, Sports Investor

In football, winning and business success go hand in hand, so make sure you sign up the right players and coaches - only a winning team can deliver long-term business success. This is by far the most critical post-takeover challenge.

If you make the wrong decisions in this area, you are setting yourself up for a costly failure. This is even more critical after a takeover, as you need to - in parallel - settle in and turn around a club in despair. It speaks for itself that this is easier said than done.

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