Birmingham City cashing in on Peaky Blinders effect
Getty Images | Here a picture from The Black Country Living Museum attracts over 350,000 thousand visitors each year and has seen an increase in popularity after scenes from BBC drama Peaky Blinders were filmed there.
Blues seeking to channel the global appeal of TV series. Peaky Blinders-themed sponsorship and marketing a success, says Birmingham City’s chief commercial officer in this interview.
Club are also monetising on the appeal of the show.
Sponsorship income increased by 20 per cent and a total revenue close to £20 million in last financial year.
20 December 2019 - 3:55 PM
Get smarter in minutes. Straight to your inbox
21-day free trial
No credit card required. No strings attached. Your access ends automatically, so there’s nothing to cancel.
Activate instantly with the link we’ll send you.
Popular stories
Image
Image
