Much more than philanthropy: Women’s Super League should focus on not just being a by-product of the men

8 August 2019

WSL
Photo: Getty Images The success of the Lionesses in the World Cup have opened many people’s eyes to women’s football and several sponsors and Premier League clubs have spotted opportunities.

Backing from PL ownership can ensure stability at WSL clubs.

"Clubs with the resources to be at the forefront of the game would be naïve not to get fully invested in this movement," says expert on growth in women’s football.

Henrik Lønne loenne@offthepitch.com

The Women’s World Cup and popular success of the Lionesses have opened many people’s eyes to women’s football. But even before the World Cup, several sponsors and Premier League clubs have spotted opportunities.

From the upcoming season, the Women’s Super League will be known as the Barclays FA Women’s Super League, this after the bank has committed to a three-year deal reported to be worth more than £10 million. 

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