Why are major sponsors working with lower league clubs? - "For us, this partnership is less about advertising smoothies, and more about inspiring change within business and football"
PA Images | Stevenage's Tyler Denton speaks with the linesman. Last season Stevanage were the worst league side in England, finishing bottom of the 91 clubs that finished the 2019/20 season, but yet Burger King managed to capitalize on their sponsorship of the club thanks to a different approach.
Coca Cola-backed Innocent smoothies and fast food giant Burger King partnering with League Two clubs.
Sponsors seeking “authentic” and “positive” stories from marketing partners. They find value in lower leagues.
Small English club has doubled its sponsorship revenue because of niche-approach. Chairman believe they have got the biggest sponsorship-income in League Two, despite being one of the smallest clubs.
28 October 2020 - 3:34 PM
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