Interview with new executive at AC Milan: "I do not want to copy everything I did in Manchester United"
5 January 2020
AC Milan are starting from scratch, commercially, and setting up a new sales team headed by former Manchester United and Fulham director, Casper Stylsvig.
The potential is huge but securing sponsorship deals takes years and lots of hard sales work - that's where Stylsvig comes in with important lessons from Manchester United.
What commercial partners want from a football club has changed immensely in the last ten years: from branding to brand activation and return on investment.
He thinks Liverpool is a prime example of a club where the commercial development has been rapid because they found excellent management and ownership.
Milan is magnificent, but currently AC Milan are not.
"Milan l'è semper un gran Milan" is a popular saying in the city, which roughly means "Milan is always a magnificent Milan."
Proof of that saying could be found in the 12-metre Swarovski Christmas tree, adorned with over 1,000 Swarovski crystals, which was displayed in Milan's magnificent shopping centre, the Galleria Vittorio Emanuele II.
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