Why all eyes are on Major League Soccer’s Austin FC

In Europe, numbers are on the decline for young people who desire to support a football team. In Austin and the MLS, young football fans are thriving.

The ownership debate is toxic in Europe after the ESL-collapse, but according to MLS Commissioner Don Garber owners are the true drivers of the growth of MLS.

“Owners really do matter. They are the ones pushing it out to get supporters to care about it, they are ensuring that their clubs are engaged in the community.”

Actor and producer Matthew McConaughey, who joined Austin FC’s ownership group in 2019, says he became a co-owner because he’s “interested in making legacy choices now.”

The teams and the culture - you can plant the seed but it’s built by the supporters,” says the 51-year old global star.