Why all eyes are on Major League Soccer’s Austin FC
4 May 2021
In Europe, numbers are on the decline for young people who desire to support a football team. In Austin and the MLS, young football fans are thriving.
The ownership debate is toxic in Europe after the ESL-collapse, but according to MLS Commissioner Don Garber owners are the true drivers of the growth of MLS.
“Owners really do matter. They are the ones pushing it out to get supporters to care about it, they are ensuring that their clubs are engaged in the community.”
Actor and producer Matthew McConaughey, who joined Austin FC’s ownership group in 2019, says he became a co-owner because he’s “interested in making legacy choices now.”
The teams and the culture - you can plant the seed but it’s built by the supporters,” says the 51-year old global star.
During Major League Soccer’s season opener in mid-April, Austin FC’s first ever game in the league resulted in a 2-0 loss against host Los Angeles FC. While the defeat may still sting, the buzz surrounding MLS’s newest franchise continues.
The event, according to ABC Television affiliate KVUE, was the most watched soccer game during that weekend in the U.S., even trumping two Premier League matches and the U.S. Women’s National Team versus France.
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