West Ham vice chairman to aid LLDC in securing naming rights partner for London Stadium

11 September 2019

Photo: Getty Images West Ham moved to the London Stadium in 2016. The club recorded a matchday income of £28.6 million in 2017 and £24.5 million in 2018.

Karren Brady, the club's vice chairman, has taken on a leading role in the search for a naming rights partner, according to the Evening Standard.

The landlord of the London Stadium is looking to find a new name for the ground ahead of next season.

Emil Gjerding Nielson nielson@offthepitch.com

In a bid to secure a naming rights partner for West Ham's London Stadium ahead of the 2020/21 season, the ground's landlord has appointed the club's vice chairman to help secure a deal, according to the Evening Standard. 

Karren Brady, vice chairman of the club since 2010, will join Jo Adams, the chief commercial officer of the London Legacy Development Corporation (LLDC), the stadium's landlord, in the search for a naming rights partner.

Do you want to read this article?

Get instant access by signing up for a 14-day free Premium trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.

Already a standard subscriber? Upgrade here