West Ham vice chairman to aid LLDC in securing naming rights partner for London Stadium
11 September 2019
Karren Brady, the club's vice chairman, has taken on a leading role in the search for a naming rights partner, according to the Evening Standard.
The landlord of the London Stadium is looking to find a new name for the ground ahead of next season.
In a bid to secure a naming rights partner for West Ham's London Stadium ahead of the 2020/21 season, the ground's landlord has appointed the club's vice chairman to help secure a deal, according to the Evening Standard.
Karren Brady, vice chairman of the club since 2010, will join Jo Adams, the chief commercial officer of the London Legacy Development Corporation (LLDC), the stadium's landlord, in the search for a naming rights partner.
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