Wednesday briefing: Real Madrid land €100 million-a-year Emirates sponsorship deal

Real Madrid have extended their sponsorship agreement with Emirates, ensuring the airline will remain the club’s main shirt sponsor until 2031. According to Spanish newspaper AS, the renewed deal is worth close to €100 million per season.

The reported figure would represent an increase from the previous agreement, which AS valued at between €70 million and €80 million annually. The new contract would make Real Madrid the highest-earning club in world football from a shirt sponsorship d