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Wednesday briefing: Liverpool set to make more than £60 million a year from new Adidas kit deal

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23 October 2024 - 4:30 AM

Liverpool are expecting to make more than £60 million a year from their new kit deal with Adidas, which will come into effect from the start of the 2025/26 season, The Guardian has reported.

The German sports brand is to replace Nike as Liverpool’s kit supplier when the American giant’s five-year contract expires. Adidas, which last supplied the Merseyside club’s kit between 2006 and 2012, won a tender process for a five-year deal against Nike and Puma.

Liverpool believe it will

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