Wednesday briefing: Liverpool announce £300 million shirt deal with Turkish Airlines

Liverpool FC have announced a five-year shirt sponsorship agreement with Turkish Airlines worth more than £300 million, according to multiple UK media, with the partnership starting from the 2027/28 season.

The airline will replace Standard Chartered on the front of Liverpool’s men’s, women’s and academy match shirts. The agreement will generate more than £60 million a year for the club over its five-year term.

Standard Chartered have been Liverpool’s main shirt partner since 20