Wednesday briefing: Bundesliga agrees €100 million Adidas investment
IMAGO
29 April 2026 - 4:30 AM
The Deutsche Fussball-Liga (DFL) have agreed a €100 million investment from Adidas to support the Bundesliga and 2. Bundesliga, according to a DFL statement.
The German sportswear company will provide funding aimed at supporting the leagues’ central marketing activities, with allocation to be determined by the DFL’s executive board in agreement with its 36 member clubs.
DFL president Hans-Joachim Watzke said: “Adidas and the DFL will jointly contribute to a positive future for G
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