US investor Marc Spiegel chose Mexican Liga MX for its US-Mexico commercial ties
IMAGO | Marc Spiegel completed a takeover of Querétaro F.C. through Innovatio Capital in July 2025, choosing to invest in Liga MX after shifting focus away from established European markets.
The Recap
Querétaro FC’s US owner Marc Spiegel discusses his investment in Mexican Liga MX as foreign investment in Mexico has increased ahead of the 2026 World Cup.
Data Insight
Querétaro was reportedly acquired for around €105 million in 2025, while Atlas FC recently changed hands in a deal worth approximately €200 million.
Why It Matters
Liga MX’s cross-border commercial model, combining Mexican and US Hispanic audiences, differentiates the league from most domestic football markets and broadens its investor appeal.
The Perspective
The recent wave of transactions reflects how US capital is reshaping Liga MX into a commercially driven investment market despite significantly lower player export activity than countries like Brazil and Argentina.
20 May 2026 - 8:00 PM
US-led ownership, institutional capital and forced changes to multi-club ownership have put Liga MX on the radar of international investors. As Mexico prepares to co-host the World Cup, the question is how far recent deal activity can develop into a broader market for football capital.
For international football investors, Mexico is becoming harder to ignore.
The country enters the final weeks before the World
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