Uncertainty over commercial future: Angry Birds company considers whether to continue Everton partnership

21 February 2020

EFC
Photo: PA Images The Premier League approved the use of sleeve sponsors ahead of the 2017/18 season and Everton were quick to partner with Rovio in a three-year agreement for an undisclosed value.

Finnish video game developer Rovio, behind games like Angry Birds, is considering whether to continue its partnership with Everton, the company tells offthepitch.com.

Having recently announced they are breaking ties with their main shirt sponsor, uncertainty has been cast over the future of Everton's commercial business.

Rovio's shirtsleeve partnership with the club, which expires at the end of this season, has been in place since 2017.

Emil Gjerding Nielson nielson@offthepitch.com

The Finnish video game developer Rovio, which is behind mobile games like Angry Birds, is considering whether to continue its partnership with Everton, the company tells offthepitch.com. The deal would help ease uncertainty over the club's commercial future.

Following a comprehensive review of the club's commercial strategy, Everton announced earlier this week that they are terminating their deal with the Kenyan gambling giant SportPesa, the club's main shirt sponsor, at the end of the current season.  

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