UEFA to evaluate model for European Championships

9 October 2019

Photo: Getty Images

Marketing director Guy-Laurent Epstein talked about the challenges of sponsor activation in 12 host cities at Leaders Sports Business Summit.

FA official emphasises scale of task to stage seven games at Wembley, venue for two semi-finals and the final. New stadium upgrades on the way.

UEFA is not ruling out staging another pan-European tournament after Euro 2020.

Guy-Laurent Epstein, marketing director at European football’s governing body, told delegates at the Leaders Sports Business Summit in London that lessons would be learnt from next year’s showpiece being held in 12 cities across the continent.

Asked if the multi-city tournament would be repeated if deemed successful, Epstein said:

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