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Udinese Calcio CCO on the green agenda and tough decisions

IMAGO

PR | Udinese Calcio's Chief Commercial Officer, Magda Pozzo.

Udinese Calcio are renowned for nurturing young talent into top-tier players. While they continue to invest in player development, they are also committed to becoming Italy's greenest club, with ambitions to lead globally.

"We haven't fully realized the financial potential yet, but we believe our green focus will benefit us in the long term. We hope to attract major brands looking to align with our sustainability efforts," says Magda Pozzo.

Why it matters: Stakeholders increasingly prioritize environmental sustainability in clubs. How can these investments translate into an expanded sponsorship portfolio?

The perspective: Smaller and medium-sized Italian clubs face challenges in attracting sponsors compared to their counterparts in rival leagues.

22 January 2024 - 4:49 PM

By Kasper Kronenberg, Editor-in-Chief, Off The Pitch

Magda Pozzo, Chief Commercial Officer at Udinese Calcio, takes pride in her club's 37-year family ownership, dating back to her father Giampaolo Pozzo's acquisition in 1986. Under his leadership, the club transitioned from Serie C to their current Serie A status, making him the longest-serving president in the Big 5 Leagues in Europe.

While Udinese have a reputation for nurturing young talents, Magda recognized the need to en

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