Interview with AS Roma's Head of Women’s Football: “I think investment always must come before revenues”

AS Roma Femminile has seen a five-fold increase in its budget since 2018. Despite winning the domestic title last season, they still target improvements in all areas of the club.
The Head of Women’s Football at AS Roma, Elisabetta Bavagnoli, expresses concerns about the lack of investments in Serie A Femminile, with broadcasters hesitating to make substantial commitments.
Why it matters: AS Roma Femminile put up a strong fight against FC Barcelona in last year's Champions League Quarter Finals. The Friedkin family-owned team continues to enjoy support from its owners and executives prior to this season's kick-off.
The perspective: Women’s Football is on the rise in Italy, but it faces challenges in keeping pace with rival leagues.

Last year's Scudetto win, achieved with a convincing 13-point lead over second-placed Juventus Femminile, was an emotional highlight for Elisabetta Bavagnoli. With over 80 International Caps for Italy as a former player herself, she understands better than anyone that nothing surpasses a championship season.

However, Bavagnoli, now 60 years old, has embarked on an extraordinary professional journey, transitioning from player t

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments, and it will expire automatically.

You will receive a link that activates your trial in an email.