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Tuesday briefing: UK government to consult on ban of unlicensed gambling sponsorship in sport

Imago

IMAGO

24 February 2026 - 4:30 AM

The UK government has announced it will consult on banning unlicensed gambling companies from sponsoring British sports clubs, saying ministers are “deeply concerned” about risks linked to the unlicensed betting market.

The Department for Culture, Media and Sport said firms without a UK licence could be barred from signing sponsorship agreements. Clubs are currently permitted to partner with unlicensed operators if their services are not available to UK consumers.

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