Tuesday briefing: Newcastle agree £60 million sponsorship deal with KNOX

Newcastle United have agreed a three-year front-of-shirt sponsorship agreement with KNOX Hydration worth around £60 million, according to The Athletic. The South African sports drinks company will replace Sela as the club’s main kit partner under a deal running from the 2026/27 season.

The agreement expands KNOX’s existing relationship with Newcastle, having already secured naming rights for the club’s Darsley Park training ground in a separate three-year arrangement due to begin on 1