Thursday briefing: UEFA missed out on ‘€100 million per season’ sponsorship deal with Crypto.com
Alamy
AS Roma to pilot UEFA’s Football Sustainability Strategy 2030.
AC Milan confirm RedBird takeover.
1 September 2022 - 3:30 AM
UEFA saw a huge sponsorship deal with cryptocurrency company Crypto.com fall through at the last moment earlier this summer, SportBusiness has reported.
It is understood the value of the proposed agreement was in the region of €100 million per season, with the crypto brand lined up as a replacement for Gazprom, which had been paying about €40 million per season for its Champions League rights.
Sources said the deal had been agreed in principle between UEFA and Cr
Get smarter in minutes. Straight to your inbox
21-day free trial
No credit card required. No strings attached. Your access ends automatically, so there’s nothing to cancel.
Activate instantly with the link we’ll send you.
Related articles
Image
Image
