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Thursday briefing: Big Six clubs question Premier League’s £750 million centralised advertising plan

IMAGO

IMAGO

19 February 2026 - 4:30 AM

The Premier League has faced opposition from several leading clubs after outlining an exploratory idea to centralise the sale of perimeter advertising rights in a move it claims could generate an additional £750 million per year, according to a report from Daily Mail.

At a shareholder meeting last week, clubs were presented with a potential alternative where 60 per cent of pitch-side inventory could be sold centrally under a model similar to that used in US sports, with the number of t

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