They invest in innovation and technology with athletes – and see industry developments that club executives might have to tap into
IMAGO | Jan Vertonghen (C) warming up ahead of a UEFA Europa League match against Rangers.
Apex, a Portuguese sports investment group with a venture arm focusing on early-stage sports-tech companies, encourages club CEOs to stay ahead of the curve by investing time and money in future-orientated solutions.
Players like Jan Vertonghen, Luuk de Jong, and several Formula 1 drivers invest their time and money in start-ups selected by Apex. The CEO believes athletes are the best filter to assess the potential of new services or products.
Why it matters: All clubs are searching for those magical extra percentages that can provide an edge. Being involved in the development of new tech solutions might just deliver that.
The perspective: The influx of institutional money into football, and sports in general, could offer better opportunities for investors in sports-tech start-ups since many sports teams are financially equipped to invest in new technology.
17 July 2023 - 3:45 PM
Like most ambitious founders and executives, Antonio Cacorino is an impatient soul - he likes to get things done right away. However, in this case, he’s glad he and his colleagues didn’t rush in with full force.
"Timing is everything when it comes to investments. Various circumstances led us to adopt a more cautious approach initially. We proceeded at a slower pace on a case-by-case basis. Today, with start-up assets experienc
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