St. Pauli president: “We are happy to present a different alternative in professional football”
IMAGO | President of St. Pauli Oke Göttlich wants to provide an alternative to the capitalistic and capital ingestion systems in modern football.
St. Pauli's "Football Cooperative" aims to raise €30 million through fan shares, securing stadium ownership, clearing debts, and funding community projects while challenging traditional football business models.
“You can’t always blame modern football and its capitalist systems without having an alternative,” says the St. Pauli president, as the club reimagines ownership with transparency and community at its core.
Why it matters: St. Pauli’s refusal to sell naming rights, reject investors, and even leave X (formerly Twitter) illustrates a commitment to long-term social impact over short-term financial gains.
The perspective: St. Pauli’s approach to modern football reflects a clear effort to balance commercial realities with the club's social and community-driven priorities.
5 December 2024 - 5:24 PM
On November 10, 2024, FC St. Pauli made history by launching the "Football Cooperative Sankt Pauli," a bold move that exemplifies the club's commitment to standing out in the world of professional football.
As the first German club to introduce a cooperative ownership model, St. Pauli allows fans to purchase shares for €850, aiming to raise €30 million.
This initiative secures majority ownership of
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