Report: Spurs stadium naming valuation overpriced
30 May 2019
Tottenham unlikely to negotiate stadium naming rights at current valuation.
Independent report reveals market value of a deal.
Tottenham Hotspur might have overpriced the naming rights valuation of their new stadium, according to latest research.
It is understood Spurs chairman Daniel Levy has placed a £200 million valuation on a naming rights deal for a ten-year rights deal - the equivalent of £20 million a year.
An independent report by Duff & Phelps has calculated the value of naming rights for the new Spurs stadium at £17.5 million a year - the third highest valuation in the Premier League.
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