Report: Spurs stadium naming valuation overpriced

30 May 2019

spurs
Photo: Getty Images Tottenham Hotspur might have overpriced the naming rights valuation of their new stadium, according to latest research.

Tottenham unlikely to negotiate stadium naming rights at current valuation.

Independent report reveals market value of a deal.

Tottenham Hotspur might have overpriced the naming rights valuation of their new stadium, according to latest research.

It is understood Spurs chairman Daniel Levy has placed a £200 million valuation on a naming rights deal for a ten-year rights deal - the equivalent of £20 million a year.

An independent report by Duff & Phelps has calculated the value of naming rights for the new Spurs stadium at £17.5 million a year - the third highest valuation in the Premier League.

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