More Britons in the mist: Rwanda recoups Arsenal sponsorship in just a year
28 August 2019
Rwanda has recouped its £30 million sponsorship of Arsenal in just a year.
Through increased exposure, people have changed their minds regarding Rwanda as a tourist destination.
The country has seen an increase of UK visitors following the deal.
Just one year into their three-year deal with Arsenal, the Rwanda Development Board (RDB) says the sleeve sponsorship has paid off, according to SportsPro.
The deal, worth a reported £30 million, was signed in May 2018 to promote Visit Rwanda, but was criticised in Rwanda, where people claimed the funds could have been better spent.
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