Rwanda recoups Arsenal sponsorship in just a year
Getty Images | Just one year into their three-year deal with Arsenal, the Rwanda Development Board says the £30 million sleeve sponsorship has paid off.
Rwanda has recouped its £30 million sponsorship of Arsenal in just a year.
Through increased exposure, people have changed their minds regarding Rwanda as a tourist destination.
The country has seen an increase of UK visitors following the deal.
28 August 2019 - 10:23 AM
Get smarter in minutes. Straight to your inbox
21-day free trial
No credit card required. No strings attached. Your access ends automatically, so there’s nothing to cancel.
Activate instantly with the link we’ll send you.
Popular stories
Image
Image
