Rising popularity shows method behind Everton’s Americas strategy

8 December 2020

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Photo: PA Images Last summer Everton added Colombian megastar James Rodriguez to its squad, having signed his compatriot Yerry Mina from Barcelona two years earlier.

Chile and Colombia have highest levels of interest globally in the Premier League, where Everton have unveiled partnerships and become the most popular EPL team.

James Rodriguez marketing activation reached more than 400 million worldwide.

Plans afoot to open North American office to target South American diaspora and US market.

James Corbett corbett@offthepitch.com

A new survey by a leading global strategy consultancy endorses Everton’s recent targeting of South America as a region in which to expand its international footprint, showing that its key target markets of Colombia and Chile have the highest level of interest in the Premier League in any overseas territory.

Its findings come as the Blues plan a North American office as a base from which to target its commercial goals throughout the Americas.

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