Rising popularity shows method behind Everton’s Americas strategy
PA Images | Last summer Everton added Colombian megastar James Rodriguez to its squad, having signed his compatriot Yerry Mina from Barcelona two years earlier.
Chile and Colombia have highest levels of interest globally in the Premier League, where Everton have unveiled partnerships and become the most popular EPL team.
James Rodriguez marketing activation reached more than 400 million worldwide.
Plans afoot to open North American office to target South American diaspora and US market.
8 December 2020 - 7:43 PM
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