Report: Coronavirus to take $17 billion-sized bite out of global sports sponsorship market in 2020
18 May 2020
Sponsorships from financial services will see the biggest year-on-year decrease, according to a report by sports marketing agency Two Circles.
Innovation during lockdown could strengthen sports sponsorship as a marketing platform after the pandemic.
The global sports sponsorship market will lose $17.2 billion in value in 2020 due to the coronavirus pandemic, according to a report by sports marketing agency Two Circles.
Sponsorship fees across all sports will fall a collective 37 per cent from $46.1 billion to $28.9 billion during the year. Football annually earns around $15.8 billion from sponsorships.
Do you want to read this article?
Get instant access by signing up for a 7-day free trial
No credit card, no commitments and it will expire automatically.
You will receive a link that activates your trial in an email.