Report: Coronavirus to take $17 billion-sized bite out of global sports sponsorship market in 2020
PA Images | Sponsorship fees across all sports will fall a collective 37 per cent from $46.1 billion to $28.9 billion during the year.
Sponsorships from financial services will see the biggest year-on-year decrease, according to a report by sports marketing agency Two Circles.
Innovation during lockdown could strengthen sports sponsorship as a marketing platform after the pandemic.
18 May 2020 - 9:45 AM
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