Real Madrid announce partner for rights to digital overlay advertisement

9 January 2020

Real Madrid
Photo: Getty Images Real Madrid's Mendy in action at home on the Santiago Bernabeu stadium.

The Spanish club have partnered with a global management company, which will receive the exclusive rights to sell advertisement on the digital perimeter boards at the club's home matches.

Utilising overlay technology, the management company will be able to sell region-specific spots to advertisers.

Real Madrid have made a multi-year deal with the global management company IMG.

With the deal, IMG receives the exclusive rights to commercialise Real Madrid's digital perimeter boards at the club's home stadium, Santiago Bernabeu, for all La Liga and Copa del Rey matches.

Utilising overlay technology, Real Madrid have the capability to customise the LED perimeter advertising for specific regions during broadcasts. This allows geographic separation of audiences and delivery of regionally targeted messages.

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