Real Madrid announce partner for rights to digital overlay advertisement
Getty Images | Real Madrid's Mendy in action at home on the Santiago Bernabeu stadium.
The Spanish club have partnered with a global management company, which will receive the exclusive rights to sell advertisement on the digital perimeter boards at the club's home matches.
Utilising overlay technology, the management company will be able to sell region-specific spots to advertisers.
9 January 2020 - 10:11 AM
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