Real Betis renew 50-year-old partnership with Andalusian brewer
27 February 2020
Cruzcampo Beer will continue with the Seville-based club for the next three years, furthering 50 years of collaboration.
According to the club, the extension reinforces Betis' growth in terms of audience, stadium attendance and the value of the club's brand.
Real Betis have renewed their partnership with the Andalusian brewer Cruzcampo Beer for the next three seasons, bolstering the club's growth as a business.
As the official beer of Real Betis and one of the club's main sponsors, the brand is given a variety of rights, including in the club's hospitality, imaging, digital and advertising sectors.
According to the club, the renewal supports Real Betis' growth as a brand. The club have seen rises in stadium attendance, audience numbers and brand value in recent years.
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