Real Betis CEO calls for business-driven transformation in sporting department: “There is always an excuse to invest in players”
PR | Ramón Alarcón Rubiales, CEO of Real Betis.
Ramón Alarcón Rubiales, Real Betis' CEO since last year, aims to modernize the club's sporting department, emphasizing prudent financial practices.
Alarcón aims to instill a culture in the sporting department that prioritizes the club's medium to long-term ambitions over immediate results, although he acknowledges the challenges.
Why it matters: The arrival of the new sporting director, Ramón Planes, provided an opportunity for the club's ownership and leadership to reshape the culture and structure of the sporting department.
The perspective: How do you strike a balance between the rational mindset of a financial expert and the interpersonal skills required to mold a group of players into a fearless squad? Ramón Rubiales aspires to cultivate a new breed of sporting director.
9 October 2023 - 3:15 PM
Ramon Alarcón Rubiales assumed the role of CEO at Real Betis in December of last year, and within a few months, signs of impending change began to emerge.
In February, it was announced that the club's sporting director, Antonio Gordon, would depart at the end of the season. The departure of Gordon, well-regarded and fairly successful in his role, took many by surprise.
It was th
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