Reading in new partnership with local retailer

21 August 2019

Photo: Getty Images The department store will be selling Reading FC replica kits and merchandise from 29th August.

Local department store becomes Reading’s new exclusive retail partner.

Jesper Elkjær Jensen

Reading FC have announced John Lewis & Partners Reading as their new exclusive retail partner for the 2019/20 season.

The partnership entails a dedicated Reading FC area within the retailer’s sports department throughout the season. The club’s mascots will be roaming the area at times, and more player signing sessions will be held there as well.

Do you want to read this article?

Get instant access by subscribing to our free weekly newsletter.

You will receive a link that unlocks the article in an email.

Passionate about football and the business behind the beautiful game?

Subscribe now to access all the latest news and exclusive industry insights from leading football finance experts.

30-day free trial

Start trial

Already a member? Login