Interview: Rangers commercial chief talks up digital as club seek slice of untapped Indian market

25 October 2019

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Photo: Getty Images Rangers fans look on during the Ladbrokes Premiership match between Rangers and Celtic at Ibrox Stadium on September 1, 2019 in Glasgow, Scotland.

Former UEFA executive is revamping commercial and partnership strategy at Ibrox, with new-look digital offering opening up revenue potential.

New partnership in India signals Rangers' ambitious plans for international growth.

Rangers' commercial and marketing director, James Bisgrove, has got his sights set on global expansion.

"We want to expand our profile and get ourselves on the radar wider than Scotland where we know we have a strong fanbase. There's also the existing fanbase that we want to have deeper engagement with - and also attract new fans," he told offthepitch.com in an exclusive interview.

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