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Profile: How a young English chairman revolutionised Belgium’s most historic club

Alamy

Royale Union SG's chairman of the board Alex Muzio pictured during a press conference.

The English chairman of Union Saint-Gilloise has restored title-challenging football to Belgium’s third most successful club after decades in the doldrums.

38-year-old Alex Muzio is a protégé of the club’s owner, Tony Bloom, who also owns Brighton. The clubs are run large independently of each other, but have each achieved significant football success: here’s how they did it.

Why it matters: “Moneyball” remains an elusive goal for virtually every club owner, but Union SG – like Brighton – may well have landed on the winning formula.

The perspective: The roots of Union’s success goes beyond recruitment and there is an emphasis on progressive causes that goes far beyond spreadsheets.

13 February 2023 - 3:32 PM

In a hotel conference room a few streets away from the European Parliament in Brussels last month, a young English sports executive spoke powerfully about the future of European football.

The topic of the day was the European Super League and there were stakeholders from all over Europe in attendance, including the LaLiga president, Javier Tebas, broadcast executives, and club representatives.

Dressed in a bl

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