Profile: Donata Hopfen – The Bundesliga’s new trailblazer with a penchant for front page news

24 August 2021

Donata Hopfen
Photo: Alamy Donata Hopfen, in the middle, at a press conference on "Founders' Republic of Germany" Press conference in June 2019.

Media executive who oversaw the transition of Germany’s largest newspaper to the digital era will become the first woman to run a major European league.

Outgoing CEO Christian Seifert has identified digital innovation as German football’s method of closing the gap with the EPL.

Private equity partners were rejected: does Hopfen’s arrival mean they’ll now do it in house?

"She will be a great DFL boss, and there is symbolic power in the fact that a woman is given this powerful position. She will approach the challenges with fresh eyes in her own way."

James Corbett, Senior Correspondent corbett@offthepitch.com

When Donata Hopfen was a young intern at the German tabloid Bild in the late-1990s, she quickly transcended the shallow expectation that her time at the paper would be spent transcribing interviews and making coffee for the full time reporters – the standard routine of the work experience intake.

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