Profile: Donata Hopfen – The Bundesliga’s new trailblazer with a penchant for front page news
24 August 2021
Media executive who oversaw the transition of Germany’s largest newspaper to the digital era will become the first woman to run a major European league.
Outgoing CEO Christian Seifert has identified digital innovation as German football’s method of closing the gap with the EPL.
Private equity partners were rejected: does Hopfen’s arrival mean they’ll now do it in house?
"She will be a great DFL boss, and there is symbolic power in the fact that a woman is given this powerful position. She will approach the challenges with fresh eyes in her own way."
When Donata Hopfen was a young intern at the German tabloid Bild in the late-1990s, she quickly transcended the shallow expectation that her time at the paper would be spent transcribing interviews and making coffee for the full time reporters – the standard routine of the work experience intake.
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