Profile: Donata Hopfen – The Bundesliga’s new trailblazer with a penchant for front page news

Media executive who oversaw the transition of Germany’s largest newspaper to the digital era will become the first woman to run a major European league.

Outgoing CEO Christian Seifert has identified digital innovation as German football’s method of closing the gap with the EPL.

Private equity partners were rejected: does Hopfen’s arrival mean they’ll now do it in house?

"She will be a great DFL boss, and there is symbolic power in the fact that a woman is given this powerful position. She will approach the challenges with fresh eyes in her own way."