Bernd Reichart

8 November 2022 - 1:00 PM



Profile: Can a German broadcast executive rise the Super League from the ashes?

  • Former RTL boss Bernd Reichart was unveiled last month as CEO of A22, the strategy company behind the European Super League.
  • After 18 months in the shadows the ESL has been upping its profile in recent weeks, promising no closed competition and a more equitable financial model
  • Why it matters: Reichart brings a public face to the ESL ahead of a European Court of Justice “opinion” in December that could end UEFA’s monopoly as a competition organiser.
  • The perspective: Senior officials in European football tell Off The Pitch that they can’t see English teams being enticed again. Could there be a Super League without them?

It started again with an address by the Real Madrid president, Florentino Perez, at the club’s AGM on 1 October. 

In it Perez claimed that “our beloved sport is sick” and went on to detail a “disease” that he believed was infecting the game all over Europe. “Football,” he warned, “Is losing its position as the world’s leading global sport.” But there was a solution, he said: a Super League.

Perez is one

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