Profile: Can a German broadcast executive rise the Super League from the ashes?

Former RTL boss Bernd Reichart was unveiled last month as CEO of A22, the strategy company behind the European Super League.
After 18 months in the shadows the ESL has been upping its profile in recent weeks, promising no closed competition and a more equitable financial model
Why it matters: Reichart brings a public face to the ESL ahead of a European Court of Justice “opinion” in December that could end UEFA’s monopoly as a competition organiser.
The perspective: Senior officials in European football tell Off The Pitch that they can’t see English teams being enticed again. Could there be a Super League without them?

It started again with an address by the Real Madrid president, Florentino Perez, at the club’s AGM on 1 October.

In it Perez claimed that “our beloved sport is sick” and went on to detail a “disease” that he believed was infecting the game all over Europe. “Football,” he warned, “Is losing its position as the world’s leading global sport.” But there was a solution, he said: a Super League.

Perez is one

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