New study: Premier League clubs lose millions in sponsorship to piracy

12 July 2019

Photo: Getty Images The Spanish league, La Liga, estimates they loose £400 million to illegal streaming every year.

A new study shows that Premier League clubs lose millions in sponsorships due to piracy.

The largest pirate audience is in Asia.

Christian Fomsgaard Jensen

Illegal streams have long been a problem for sport broadcasters and Premier League teams are missing out on £1 million in sponsorship every game they play due to piracy, concludes a new report according to

The report was produced by the digital piracy authority, MUSO, in partnership with the sponsorship valuation firm, GumGum Sports.

The grim conclusion is based on a long series of analysis made by MUSO, including eight matches during the 2018/19 season, which on average drew an illegal audience of 7.1 million fans across the world.

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