New study: Premier League clubs lose millions in sponsorship to piracy
12 July 2019
A new study shows that Premier League clubs lose millions in sponsorships due to piracy.
The largest pirate audience is in Asia.
Illegal streams have long been a problem for sport broadcasters and Premier League teams are missing out on £1 million in sponsorship every game they play due to piracy, concludes a new report according to Soccerex.com.
The report was produced by the digital piracy authority, MUSO, in partnership with the sponsorship valuation firm, GumGum Sports.
The grim conclusion is based on a long series of analysis made by MUSO, including eight matches during the 2018/19 season, which on average drew an illegal audience of 7.1 million fans across the world.
Do you want to read this article?
Get instant access by subscribing to our free weekly newsletter.
You will receive a link that unlocks the article in an email.
Passionate about football and the business behind the beautiful game?
Subscribe now to access all the latest news and exclusive industry insights from leading football finance experts.
Already a member? Login