New study: Premier League clubs lose millions in sponsorship to piracy
12 July 2019
A new study shows that Premier League clubs lose millions in sponsorships due to piracy.
The largest pirate audience is in Asia.
Illegal streams have long been a problem for sport broadcasters and Premier League teams are missing out on £1 million in sponsorship every game they play due to piracy, concludes a new report according to Soccerex.com.
The report was produced by the digital piracy authority, MUSO, in partnership with the sponsorship valuation firm, GumGum Sports.
The grim conclusion is based on a long series of analysis made by MUSO, including eight matches during the 2018/19 season, which on average drew an illegal audience of 7.1 million fans across the world.
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