The perfect storm that led to the Premier League’s new $2.7 billion US rights deal with NBC
Alamy
The English top-flight’s new six-year broadcast deal in the States, which starts next season, defied expectations, with a phenomenal increase in value.
Sports media rights experts based in the US and UK have spoken to Off The Pitch about the key factors behind the new agreement.
They include a streaming war in the States, with networks desperate for premium live sports content for their new platforms, along with the Premier League’s rapidly growing profile in America.
“The ceiling on the Premier League still has a long way to be reached here in the US,” says one commentator.
29 November 2021 - 3:31 PM
Amid an enduring pandemic, and to the surprise of most onlookers on both sides of the pond, the new six-year broadcast deal with NBC has stretched the value of the Premier League’s US rights way beyond the current agreement.
The new deal, understood to be worth $2.7 billion, continues the eye-watering growth in the amounts being paid for the rights in the US seen over the past decade.
The Premier League earned $70 million for its deal with Fox for the 2010-13 cycle. This t
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