Pandemic builds unprecedented demand for old and new faces of football

20 August 2021

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Photo: Alamy Fans of Feyenoord Rotterdam lighting up fire during the Europa League Group G Stage football match between Young Boys and Feyenoord Rotterdam at Stade de Suisse on October 24, 2019 in Berne, Switzerland

Far from being put off by Covid, football fans plan to attend live football in greater numbers than pre-pandemic once restrictions lift.

Statista annual Football Benchmark Study surveyed supporters from seven key global markets and showed fans expect strong values from their clubs .

 They aren’t averse to more sponsorships – so long as they are the right products.

eSports highlighted as a key growth area for the game with high existing revenues, lots of interest and plenty of untapped demand.

Chinese fans stood out in particularly one area; the values that clubs should represent.

James Corbett, Senior Correspondent corbett@offthepitch.com

The global pandemic has brought record levels of demand for live football in stadiums, with more football fans planning to see live matches when they are allowed inside stadiums than did so before Covid.

Market research by Statista for its Annual European Football Benchmark study showed that rather than deterring supporters from stadiums, the pandemic had built up a swell of latent demand for live football.

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