Pandemic builds unprecedented demand for old and new faces of football

Far from being put off by Covid, football fans plan to attend live football in greater numbers than pre-pandemic once restrictions lift.

Statista annual Football Benchmark Study surveyed supporters from seven key global markets and showed fans expect strong values from their clubs .

 They aren’t averse to more sponsorships – so long as they are the right products.

eSports highlighted as a key growth area for the game with high existing revenues, lots of interest and plenty of untapped demand.

Chinese fans stood out in particularly one area; the values that clubs should represent.