Luton Town CEO: "Our primary objective is not to lose money"
20 May 2019
Objective is to break even after promotion to the Championship.
Club board rejects interest from gambling companies.
What Luton can learn from clubs who have travelled the same path.
After back-to-back promotions, chief executive Gary Sweet tells offthepitch.com that Luton won’t be “breaking the bank” to stay in the Championship.
The Hatters pipped Barnsley to win the League One title a season after finishing second to secure promotion from League Two. They return to English football’s second tier after a 12-year absence marked by financial troubles.
Luton Town’s CEO has been used to operating on a shoe-string budget and said he has no plans to take financial risks in 2019/20.