Luton Town CEO: "Our primary objective is not to lose money"

20 May 2019

Luton
Photo: Getty Images The Hatters pipped Barnsley to win the League One title - here Glen Rea and teammate Sonny Bradley celebrate. Luton Town return to English football’s second tier after a 12-year absence marked by financial troubles.

Objective is to break even after promotion to the Championship.

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What Luton can learn from clubs who have travelled the same path.

After back-to-back promotions, chief executive Gary Sweet tells offthepitch.com that Luton won’t be “breaking the bank” to stay in the Championship.

The Hatters pipped Barnsley to win the League One title a season after finishing second to secure promotion from League Two. They return to English football’s second tier after a 12-year absence marked by financial troubles.

Luton Town’s CEO has been used to operating on a shoe-string budget and said he has no plans to take financial risks in 2019/20.

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