Olympique Marseille make Africa the priority for their global marketing campaign in bid to boost emotional and cultural connection

With up to 150,000 people with African ties living in Marseille, Olympique Marseille want to increase their PR and marketing efforts in familiar territory.

The decision to increase their brand-management efforts in Africa coincided with the arrival of general director Laurent Colette in 2018.

Marseille have doubled the sale of official PUMA Olympique Marseille gear in Africa and extended their fan base in French-speaking countries in Africa considerably over the last two years.

According to Colette, the club want to build a financial ecosystem in Africa mixing business with brand development, sports and performance-related issues, and social aspects.