The Old Lady gets a costly makeover - but may end up looking financially worn
Getty Images | Juventus are by far the most successful club in Italy with 35 Scudettis. La Scudetto is the Italian championship, which is symbolised on their shirts by a shield (in Italian: Scudetto) embracing the Italian flag.
Juventus are getting a makeover to win the Champions League. The club have always been leading innovators in Italy in terms of commercial development.
The Ajax wonder kid, Matthijs de Ligt, and Maurizio Sarri look like the latest deals in this makeover. But despite massive commercial growth, Juventus can’t keep pace with their biggest European rivals.
The Old Lady may breach her budget to finance this makeover. In two months the annual report will be published and reveal whether the club are on the verge of breaching UEFA’s Financial Fair Play rules.
15 July 2019 - 1:05 PM
Get smarter in minutes. Straight to your inbox
21-day free trial
Activate instantly with the link we’ll send you.
