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The numbers game: How Bodø/Glimt turned AI into a recruitment edge

Imago

IMAGO | There has been no shortage of success for Bodø/Glimt in recent European competitions. This week, the Norwegian side secured a place among Europe's elite after qualifying for the Champions League group stage for the first time.

Bodø/Glimt have worked with a Norwegian tech firm to build a centralised AI-powered recruitment platform.

The 2024/25 season, Bodø/Glimt won the Norwegian league, reached the Europa League semi-finals, and this week they secured a place in the Champions League.

Why it matters: The story offers a rare inside look at how a club has helped shape a third-party recruitment tool while also relying on it to improve internal processes and long-term continuity.

The perspective: AI and data tools are increasingly becoming part of football infrastructure — not just for analysts, but across entire sporting departments.

27 August 2025 - 3:19 PM

Over the past few seasons, FK Bodø/Glimt have stood out in both Norwegian and European football. Not just for their results, but for doing so from one of the smallest markets in elite European football. Alongside that rise, the club have restructured how it works off the pitch — particularly in the area of scouting and recruitment.

One notable initiative is a data-driven artificial intelligence platform built in collaboration with the Norwegi

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