Ninety-six per cent of football fans in the UK want personalised TV channels

14 January 2020

MCFC
Photo: Getty Images Seventy-seven per cent of respondents who were not going to renew their subscriptions said they would be more likely to renew if offered personalised channels.

The survey, performed by Australia-based agency Quantum Market Research, also revealed that viewers are willing to pay an additional £14.30 per month for the personalised feature, according to SportsPro.

Seventy-seven per cent of respondents who were not going to renew their subscriptions said they would be more likely to renew if offered personalised channels.

Emil Gjerding Nielson nielson@offthepitch.com

Ninety-six per cent of football fans in the UK want personalised TV channels, according to a survey performed by Australia-based agency Quantum Market Research.

The survey, which included 1,000 UK-based Premier League viewers with subscriptions to Sky Sports and/or BT Sport, also revealed that viewers are willing to pay an additional £14.30 per month for the personalised feature, according to SportsPro.

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