New research casts harsh light on big clubs pursuit of global fans revenue

0.05 per cent of supporters generate 25 per cent of Big Six clubs revenue and more than 600 times revenue per fan than clubs’ global followers.

European Super League alienated clubs’ core revenue base and tried to give global fans a product they didn’t want, says report’s author.

Football clubs should stop benchmarking themselves against each other and look to global entertainment companies they are increasingly resembling.

England’s big six are sitting on £838 million untapped revenue.