12 January 2022 - 1:00 PM
New media rights deals: “There’s a recognition that women’s sports can be very compelling TV content”
- CBS Sports media rights deal with Barclays FA Women’s Super League demonstrates growing appetite for live viewing. CBS Sports signed a two-year deal with the Barclays FA Women’s Super League, snatching rights away from NBC Sports.
- Programming now includes WSL, NWSL, UEFA Women's World Cup Qualifying, The Women's Cup, CONCACAF women's World Cup Qualifiers and women's Nations League, and the AFC Women's Asian Cup.
- The WSL deal is in the $750,000 to $1 million range, indicating real money getting paid for women’s live football media rights.
- Interview with media rights experts David Sternberg and Daniel Cohen.
A new CBS Sports Network deal puts international women’s football in the spotlight—and demonstrates true appetite for broadcast viewership.
Most striking about this—and other deals being made—is the value of women’s live sports rights and the validation they are receiving. <