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Monday briefing: Premier League explores £750 million annual uplift from centralised ad sales

Brentford v Arsenal

IMAGO

16 February 2026 - 5:30 AM

The Premier League has told its 20 clubs it is exploring commercial changes that could generate an additional £750 million a year, according to Sky News.

Clubs were informed at a shareholder meeting this week that executives have begun examining plans to centralise 60 per cent of pitch-side perimeter advertising sales and expand the league’s top-tier commercial partners from seven to 10. Initial modelling presented to clubs suggested the changes could deliver the projected annual uplift

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