“The moment I signed the deal it was the Barnsley fan in me that held the pen”

20 August 2019

Barnsley
Photo: Getty Images "Getting the main shirt sponsorship was quite a proud moment for myself and my family. It is a very proud moment when the team go out and I am able to see the company logo on the main shirt," says Lee Jones, owner of Barnsley's new main shirt sponsor

Interview with the owner of Barnsley's new main shirt sponsor. Mostly about becoming a main sponsor as a life long fan, but also interesting insights about the value for his company.

Local pride a strong driver behind deal, but Lee Jones believes success of Barnsley will rub off on the city and local business.

Henrik Lønne loenne@offthepitch.com

Lee Jones has been a Barnsley supporter since he was four years old.

Now his company is on the front of the shirts of the newly-promoted Championship club.

“Getting the main shirt sponsorship was quite a proud moment for myself and my family. It is a very proud moment when the team go out and I am able to see the company logo on the main shirt.”

Jones is the founder and director of The Investment Room - a property investment and development company - which became the main shirt sponsor of newly-promoted Barnsley FC this summer.

Do you want to read this article?

Get instant access by subscribing to our free weekly newsletter.

You will receive a link that unlocks the article in an email.

Passionate about football and the business behind the beautiful game?

Subscribe now to access all the latest news and exclusive industry insights from leading football finance experts.

30-day free trial

Start trial

Already a member? Login