True love never dies: Millwall get back together with ex-partner

16 August 2019

Photo: Getty Images "We have some fantastic fan engagement campaigns lined up and we’ll be looking to get them involved with all that we do with the club," said Jack Dyson, brand manager at Goodwin Smith.

Millwall have announced they’re getting back together with Goodwin Smith.

The two also partnered in the 2016/17 season. 

Christian Fomsgaard Jensen

Sometimes a partnership, much like love itself, can be a complicated affair. You quickly become deeply committed, spend an infatuated year together, and then, suddenly, it’s over. Perhaps the relationship was moving too fast, there were still other people to see, more wild oats to sow. 

A couple of years go by and you realise that the grass isn’t always greener on the other side. Luckily, your former partner feels the same way and you decide to get back together. Happy days. 

Do you want to read this article?

Get instant access by subscribing to our free weekly newsletter.

You will receive a link that unlocks the article in an email.

Passionate about football and the business behind the beautiful game?

Subscribe now to access all the latest news and exclusive industry insights from leading football finance experts.

30-day free trial

Start trial

Already a member? Login